While a lot of online communication has moved to social media, email marketing is still a very important part of any online marketing campaign. And when we think of marketing emails, what generally comes to mind is HTML email, rather than plain text.
Designing for email is much like designing a simple webpage, but there are some key differences you need to take into consideration. You also need to keep in mind that email is a push, rather than pull, communication.
People often get emails at an overwhelming rate, and not always when it’s convenient for them to look at them. That means you have mere fractions of a second to catch their attention before they move on to the next message in their inbox (unlike with a website, which they’ve chosen to visit at a particular time).
But as long as you keep that in mind—that you have only an instant to catch your reader’s attention—you’ll have a much easier and smoother experience in designing effective emails.
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Designing for email is much like designing a simple webpage, but there are some key differences you need to take into consideration. You also need to keep in mind that email is a push, rather than pull, communication.
People often get emails at an overwhelming rate, and not always when it’s convenient for them to look at them. That means you have mere fractions of a second to catch their attention before they move on to the next message in their inbox (unlike with a website, which they’ve chosen to visit at a particular time).
But as long as you keep that in mind—that you have only an instant to catch your reader’s attention—you’ll have a much easier and smoother experience in designing effective emails.
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