Friday 13 June 2014

TOP 5 Benefits of having a website

So have you ever thought about having a Website For Your Business, but aren’t sure if having one is worth the investment? Regardless of the business goals of your website, having a web presence should be a part of any business plan. While you’re working hard to get your small business going, wouldn’t it be great if you could be in lots of different places at once? Well, with a website you can. While you’re occupied with servicing your current customers, new customers can still find out about your company, view your products, email you, and place orders through your Small Business Website. Let us help you to understand more.

1. Customer Approach

Having a website gives you the ability to drive more and more customers each day to your brick and mortar locations. Because your Website Is Online 24/7, Customers aren't limited to learning about your business during normal business hours. In addition, you can tailor your website to give your customers exactly the information that they are seeking. The biggest asset is that it’s accessible from anywhere in the world.

2. SAVE MONEY


Advertisements in papers, magazines and other traditional offline media generally cost a lot and is far more than advertising online and for many business are something of a law of diminishing returns as, again, more people turn to the web. Even businesses that simply use their websites as an online brochure rather than necessarily attracting traffic directly should still see significant cost savings when factoring in printing cost and of course electronic media are widely held to be better for the environment.

3. Demographic Data

Having a good idea of who your customers are, and what their needs are, are important aspects of marketing for a business. Having a Website Designed is combined with tools such as Google Analytics can really help you determine your marketing demographics. Reporting tools, such as Google Analytics, web master tool can provide you with a lot of different data page wise with the most hits to how people are finding your website. This type of marketing data can used to grow your business.

4. Easy Customer Interaction

Many people think that a website is simply a place to put information, but its not like that and believe us it not it’s an core a well Designed Website and a well maintained website is much more than that. Having the opportunity to get to know your customers through the use of social media and a blog will provide you with more information about what your customers are looking for and expecting from you. The easier it is for people to interact with your business, the more likely they are to remain a satisfied customer. You can also design your website content specific to address your customers’ needs. This drives more visitors to your website as they are more likely to share this information with people they know through the power and reach of social media.

5. Maintainability

Unlike print media, a website is easy to change, and can be updated as frequently as needed. In addition, the cost to change Content On A Website is only measured through time, whereas a piece of printed material includes time and material. A website won’t be replaced only the need for printed material, but a well designed site with targeted content can supplement the print materials. You can easily use your website to provide your clients with printed materials through download, or provide your clients with video media that they can watch directly within your website

Thursday 12 June 2014

Is Email Marketing Important ??????

While a lot of online communication has moved to social media, email marketing is still a very important part of any online marketing campaign. And when we think of marketing emails, what generally comes to mind is HTML email, rather than plain text.

Designing for email is much like designing a simple webpage, but there are some key differences you need to take into consideration. You also need to keep in mind that email is a push, rather than pull, communication.

People often get emails at an overwhelming rate, and not always when it’s convenient for them to look at them. That means you have mere fractions of a second to catch their attention before they move on to the next message in their inbox (unlike with a website, which they’ve chosen to visit at a particular time).
But as long as you keep that in mind—that you have only an instant to catch your reader’s attention—you’ll have a much easier and smoother experience in designing effective emails.