A site that simply looks good and draws an audience isn't enough. If you’re missing even one vital element for an effective website, you're missing out on conversions. The good news is that even small changes to your site can pay off in big numbers—and quickly. Here are few tips to make your website convert more and more visitors.
1. Engaging elements.
When a customer arrives at your website -- either from an online search result or from a link in an advertisement -- the page he or she lands on is called a landing page. These can be your homepage or any other page you create on your site. Since these pages can be critical in converting casual browsers into paying customers, it's important that they are optimized for maximum engagement.
2. Get rid of clutter.
It's very easy these days to be visually overloaded with images, to the point where our brains stop processing information when confronted with too many options, To keep visitors on your site, "make sure pages do not have competing calls to action or visual clutter e.g., lots of graphics, photographs or animated gifs that would draw the visitor's eyes away from the most important part of the page.
3. Give visitors breathing room
Create enough space between your paragraphs and images so the viewer has space to breathe and is more able to absorb all of the features your site and business have to offer
4. Choose fonts that are easy to read across devices and browsers
When choosing fonts, keep in mind that people will be looking at your website not just on a laptop but on mobile devices. "Some large-scaled fonts may read well on [a computer monitor], but not scale or render well on mobile, losing the desired look and feel," explains Novoa. So he advises using a universal font.
5. Design every page as a landing page
Most websites have a design that assumes a user enters through the home page and navigates into the site. This provides hosted VoIP, cloud PBX service and business phone systems. "The reality, though, is that the majority of visits for most sites begin on a page that is not the home page,"
6. Don't forget about buttons
The 'Submit' or 'Send' button at the bottom of a Web form can be the ugliest part of a website encourages designers to make form submission buttons "so appealing visitors can't help themselves. They just have to click it." In addition, "when a visitor hovers over your submit button, it should change color, gradient, opacity or font treatment,"
7. Post great content
You may think your product is so good it practically sells itself, and perhaps that’s true. But if no one knows about your company, no one will pay attention to what you’re selling. Great content draws visitors. A well-written product description, tailored to your target audience, will provide more incentive to convert than a page filled with product stats. Publishing articles on your site that tie into your brand will also engage your visitors and keep them coming back, as well as boost your authority and enhance your online presence. More targeted content, enhanced customer trust and increased brand awareness means more conversions.
To know more about E-commerce and how it can help you and benefit you. log on to our website http://www.grattonwebdesign.co.uk/ or you can make us at sales@grattonwebdesign.co.uk or call us at +44-1398361214
1. Engaging elements.
When a customer arrives at your website -- either from an online search result or from a link in an advertisement -- the page he or she lands on is called a landing page. These can be your homepage or any other page you create on your site. Since these pages can be critical in converting casual browsers into paying customers, it's important that they are optimized for maximum engagement.
2. Get rid of clutter.
It's very easy these days to be visually overloaded with images, to the point where our brains stop processing information when confronted with too many options, To keep visitors on your site, "make sure pages do not have competing calls to action or visual clutter e.g., lots of graphics, photographs or animated gifs that would draw the visitor's eyes away from the most important part of the page.
3. Give visitors breathing room
Create enough space between your paragraphs and images so the viewer has space to breathe and is more able to absorb all of the features your site and business have to offer
4. Choose fonts that are easy to read across devices and browsers
When choosing fonts, keep in mind that people will be looking at your website not just on a laptop but on mobile devices. "Some large-scaled fonts may read well on [a computer monitor], but not scale or render well on mobile, losing the desired look and feel," explains Novoa. So he advises using a universal font.
5. Design every page as a landing page
Most websites have a design that assumes a user enters through the home page and navigates into the site. This provides hosted VoIP, cloud PBX service and business phone systems. "The reality, though, is that the majority of visits for most sites begin on a page that is not the home page,"
6. Don't forget about buttons
The 'Submit' or 'Send' button at the bottom of a Web form can be the ugliest part of a website encourages designers to make form submission buttons "so appealing visitors can't help themselves. They just have to click it." In addition, "when a visitor hovers over your submit button, it should change color, gradient, opacity or font treatment,"
7. Post great content
You may think your product is so good it practically sells itself, and perhaps that’s true. But if no one knows about your company, no one will pay attention to what you’re selling. Great content draws visitors. A well-written product description, tailored to your target audience, will provide more incentive to convert than a page filled with product stats. Publishing articles on your site that tie into your brand will also engage your visitors and keep them coming back, as well as boost your authority and enhance your online presence. More targeted content, enhanced customer trust and increased brand awareness means more conversions.
To know more about E-commerce and how it can help you and benefit you. log on to our website http://www.grattonwebdesign.co.uk/ or you can make us at sales@grattonwebdesign.co.uk or call us at +44-1398361214
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